Starting a business is exciting — but let’s be honest, it comes with risk. One of the top reasons startups fall flat? They launch something no one actually wants. In fact, 42% of failed startups cite lack of market demand as the reason they folded (serpdojo.com).
Whether you’re building your first SaaS product, testing out a side hustle, or laying the foundation for a funded company, validating your idea early is one of the smartest things you can do. And no, it doesn’t have to take months — just seven focused days.
Growth Division Are Growth Marketing Specialists who believe rapid testing and lean thinking are essential for startup success. Here’s our no-fluff, seven-day plan to help you gather real insight fast and avoid building something people don’t need.
Day 1: Pin Down the Problem You’re Solving
Every strong business begins by tackling a real, clearly felt problem. So ask yourself: What exactly is the issue? Who’s struggling with it? And how are they getting by without a solution right now?
Focus on the pain point, not the product idea. Get into relevant Slack communities, drop a note on LinkedIn, or start a thread on Reddit. Chat informally. If people resonate, ask questions, or share their own stories — you’re onto something.
Case in point: A solo founder posted a simple one-liner about his startup idea on Indie Hackers. The comment section exploded, validating his idea before he even created a landing page.
Day 2: Understand Your Target Audience
Once the problem’s clear, it’s time to figure out who’s really feeling it. Skip vague labels like “freelancers” or “startups.” Instead, build detailed customer personas:
- What’s their job role?
- What tools do they use?
- Where do they spend time online?
- What annoys them on a regular basis?
Tools like SparkToro, Google Analytics, and LinkedIn Sales Navigator can help bring your ideal customer into focus. The better you understand their world, the more precisely you can build for it.
Need help getting started? Here’s our Customer Persona Worksheet.
Day 3: Talk to Real People (And Really Listen)
This step’s easy to dodge — but it’s where the real gold is.
Try to have five to ten short conversations with people who match your target persona. Ask about their workflow, what frustrates them, and what they’re using now to solve the problem (if anything).
Hold back from pitching your idea. Just listen — and pay attention to their words and tone. Are they frustrated? Shrugging it off? Actively hunting for a fix?
Pro tip: Ask “What would you do if this problem disappeared overnight?” Their answer will reveal how much they truly care about solving it.
Day 4: Build a Quick MVP (Minimum Viable Product)
Time to bring your idea to life — just enough to get feedback.
Your MVP doesn’t need to be fancy. It could be:
- A Notion page describing your offer
- A clickable Figma prototype
- A simple form where people can request a service
- A mock product with a “coming soon” CTA
You’re not aiming to impress. Think of this as a tool to spark conversation and reactions.
Day 5: Launch a Landing Page and Drive Traffic
Next, build a basic landing page that clearly explains the problem, your solution, and why it matters. Include a simple call to action, like:
- “Join the wait-list”
- “Register for early access”
- “Be the first to try it out”
You can whip one up quickly with tools like Carrd, Webflow, or Mixo.
Then, get the word out. Post it on LinkedIn, Twitter, and in startup communities. Want to test things further? Run a small paid ad campaign (£30–£50) on Facebook or Google to reach your ideal audience.
Mini case study: One founder spent just £40 on Instagram ads targeting freelance designers. Within three days, he had 60 waitlist signups — enough traction to kick off early fundraising.
Day 6: Track Results and Collect Feedback
Keep an eye on how people are engaging with your landing page. Are they clicking? Signing up? Sticking around?
Use tools like Google Analytics, Hotjar, and Mailchimp to track behaviour — but don’t just rely on numbers. Look for subtle, human signals too:
- Did anyone email you?
- Did someone share the page?
- Are people asking for more info or requesting features?
These moments often reveal far more than pageviews ever could.
Day 7: Decide — Build, Pivot, or Pause
Now for the big question: what next?
If you’ve seen strong interest — email signups, encouraging feedback, maybe even someone offering to pay — that’s your cue to go further. Start building your product, onboarding early users, or pitching to investors.
But if engagement was flat? That’s still useful. You’ve saved weeks (or months) of effort on something the market didn’t want. Revisit what you learned in your interviews. Is the problem valid but the solution off? Is the audience wrong?
Validation isn’t a one-and-done process. The best founders loop back, adjust, and keep testing.
Wrapping Up: What a Week
You don’t need endless planning or a huge team to find out if your idea has legs. Just seven focused days can give you real, actionable insights that shape everything going forward.
The key? Keep it lean, stay curious, and listen hard.