Nexus International’s decision to establish its global headquarters in São Paulo was not a branding exercise. It was the result of a detailed review of where the company’s operations were producing the highest returns. In the first half of 2025, Nexus reported $546 million in revenue, a figure that placed it among the world’s Top 100 gaming companies by revenue. A significant portion of that total came from Latin America, with Brazil standing out as one of the company’s strongest and fastest-growing markets.
Rather than choosing a location based on prestige or the pull of traditional financial hubs, Nexus opted for a city that directly matched its growth trajectory. São Paulo offered more than just strong numbers. It provided a large, skilled workforce in gaming and technology, an active local iGaming market for casino operations, and a regulatory environment that supported continued expansion. For a company built without outside capital, these factors were critical.
The move also reflected the independence that has defined Nexus from the beginning. Founder Gurhan Kiziloz has built the business without raising funds from venture capital or private equity. This means that location decisions do not need approval from external boards or investors. Instead, they are made with direct reference to internal metrics and strategic priorities. “We go where the numbers tell us,” Gurhan said in an internal meeting about the relocation. “It’s not about being seen; it’s about being effective.”
By basing the headquarters in São Paulo, Nexus gains a central hub in its most profitable region. The facility consolidates teams that were previously spread across multiple time zones, improving coordination on product launches, compliance, and customer support. It also allows senior leadership to respond more quickly to market changes, reducing the lag between identifying an opportunity and acting on it.
This efficiency is particularly important in the competitive iGaming sector, where speed can determine whether a new product captures market share or loses it to a rival. Locating in São Paulo ensures that Nexus’s leadership, product teams, and compliance functions are close to the markets that matter most to the company’s revenue line.
The headquarters itself has been designed for utility over image. It is not a landmark skyscraper in a financial district, but a purpose-built space equipped to handle the operational needs of a company with global reach. Departments are positioned to encourage fast communication, decision-makers are on the same floor as core operational teams, and technology infrastructure is set up to support rapid testing and deployment.
Funding the expansion entirely from company earnings sends another clear signal about Nexus’s approach. There was no announcement of a fundraising round or an investor roadshow. The resources for the move came from existing operations, underscoring the company’s focus on reinvesting profits into growth rather than distributing them or using them to satisfy shareholder demands.
For Nexus, this decision is part of a broader philosophy: infrastructure should follow revenue, not the other way around. Building a headquarters in São Paulo strengthens the company’s ability to serve its highest-performing markets, while also laying a foundation for further growth in Latin America. It’s a location choice rooted in data, executed without compromise, and aligned with the company’s operational priorities.
By keeping decisions tied to performance metrics and avoiding the distractions of investor expectations, Nexus has created a model that other gaming operators may look to as a case study. The move to São Paulo shows that the right headquarters location is not necessarily the most famous city on the map, but the one that best supports the markets generating the strongest results. For Nexus, that place is Brazil’s largest city — and for now, it’s where the company’s future is being built.